Deconstruction of Magazine Promotional Poster: True Colors

Magazine Promotional Poster

"With the exception of a few additions, the magazine promotional poster for the album, True Colors, is the same as the front panel of the digipak. It is likely that this is for the purpose of brand recognition: if a person is familiar with the image on the front cover of the album, it will make it easier for them to locate it when purchasing it in a shop, online or a music streaming  service. 

The additions include: the words 'Out Now'; the mention of a couple of the hit singles; the artist's web address; and the record label's logo. The words 'Out Now' are displayed prominently as they are in bold capital letters. It is situated just under the album title which makes it clear to the audience what is being advertised and making the album sound hotly anticipated. The reference to the hit singles is used to entice potential customers who may already be familiar with these songs making them feel that the album is worth purchasing. The singles mentioned also state the artists who are featured in the songs which draws the audience of these artists to also purchase the album. The web address directs the reader to the artist's official website to find out tour dates and more information about the album."


Focus Group

"It is clear who this poster is promoting but it could be made clearer that it is for an album and not a song or tour."

"The use of the album cover for the poster is effective as it makes it recognisable, specifically during the purchase of the album"

"The image of the poster is relevant and I like the consistency through the artist's three media products."

"I like the use of colours in all three of the artist's work as it is relevant and reflects the dance genre."


Lessons to be Learnt

• It is effective having the artist's logo largely displayed on the poster as it makes it clear who the poster is promoting

• Having the poster similar to the front cover of the album is important as it reinforces brand recognition

• The words 'Out Now' are effective to include, making the album sound hotly anticipated

• The artist's web address is useful to display for the audience to find out more information