Analysis of Chosen Artist

Analysis of Jerry Folk

Norwegian 19 year old DJ/producer, Jerry Folk, established as an artist through remixing the likes of Baby Bash, Oh Wonder, Chromeo and ZZ Ward. He has already began with an original production which is predominantly based on SoundCloud with millions of plays on his artist page. His electronic productions can be subcategorised into many genres, including dance, indie, alternative and deep house into an upbeat yet chilled out offering. This is where Folk's SoundCloud platform is useful in targeting a broad audience through different genre hashtags for each song.

With dance music currently undergoing a transformation with genres that once seemed to be underground, young producers like Folk are using this opportunity to search for their niche sound. Folk appears to be experimenting on his journey to seek for his niche sound and surprising his fans with every production he has undertaken.

Folk spreads the word of his new productions on his various social media platforms which has helped him to establish an audience of younger listeners. The use of social media is an effective marketing technique for establishing artists as it is practically free to promote new productions and connect with their audience. Furthermore, music streaming services such as Spotify and SoundCloud have also aided the growth of artists as music streamers of similar artists can also be notified with the artist's new release. Not to forget, Folk's work has also been recognised by Norwegian electronic music stars Kygo and Lindstrøm which has further helped him to capture more streamers of the same genre.