Focus Group: Final Ancillary Plans

Album Digipak:

Focus Group:

"I like how you've used the album title as inspiration for the album digipak design, it makes it more memorable"

"I like the strong sense of creativity with the paint effect, it makes the design stand out"

"Are you going to edit the paint effect on the artist's face or is it going to be physically on her face?"
The powdered paint will be physically on the artist during the photoshoot as it will create a more realistic outcome as opposed to editing it onto her face. However, the colours may be enhanced or altered in the editing process.

"How are you going to create the paint effect of the inside panels?"

Using the powdered paint, primary pictures will be taken and used of the paint positioned in design of the album digipak.

Magazine Advertisement:

Focus Group:

"The close-up shot and purple lighting strongly attracts me to the magazine advertisement"

"You've got the right amount of information, the application of conventional features are effective"

"The information is clear to read but you could experiment with different font types"

After experimenting with different font types and referring back to existing media products, it's evident that media products in the dance genre tend to use simplistic and clear fonts. Therefore, we will remain with our chosen font style in the plan as it gives a modern edge to our product which is a convention of the dance genre.

"I like the positioning of the text as it's clear to read, maybe you could try a range of font sizes"

Agreeing with this feedback, we will increase the font size of more important information and decrease the size of other information. This allows the audience to clearly identify key information.