Sketch of Magazine Advertisement
After finalising the ideas for the album digipak, a sketch of the magazine advertisement for the album was created. This sketch displays the positioning of the additional traditional conventions to the front panel of the album digipak: record label logo, hit singles from the album and a web address to the artist's website.
Digital Plan of Magazine Advertisement
A digital plan of the magazine advertisement was created based on the sketch providing us a better representation of the final product. A few changes had been made from the sketch to the digital plan in terms of the positioning of traditional features. Furthermore, a similar shot will be taken of the artist to the shot shown above, specifically the use of purple florescent lighting. The same image used for the front panel of the album digipak will be used for the magazine advertisement to reinforce brand recognition. The purpose of the magazine advertisement is to promote the album, therefore, making the audience familiar with the album cover increases the likelihood of potential customers recognising the product in stores/online and purchasing it.
The magazine advertisement includes additional conventional features to the album cover: mention of hit singles and link to artist's website. The reference to the hit singles entices potential customers who may already be familiar with these songs and making them feel that the album is worth purchasing. The web address is useful to display as it directs the reader to the artist's website to find out more information about the album or artist.
Focus Group
"The close-up shot and purple lighting strongly attracts me to the magazine advertisement"
"You've got the right amount of information, the application of conventional features are effective"
"The information is clear to read but you could experiment with different font types"
After experimenting with different font types and referring back to existing media products, it's evident that media products in the dance genre tend to use simplistic and clear fonts. Therefore, we will remain with our chosen font style in the plan as it gives a modern edge to our product which is a convention of the dance genre.
"I like the positioning of the text as it's clear to read, maybe you could try a range of font sizes"
Agreeing with this feedback, we will increase the font size of more important information and decrease the size of other information. This allows the audience to clearly identify key information.
"The close-up shot and purple lighting strongly attracts me to the magazine advertisement"
"You've got the right amount of information, the application of conventional features are effective"
"The information is clear to read but you could experiment with different font types"
After experimenting with different font types and referring back to existing media products, it's evident that media products in the dance genre tend to use simplistic and clear fonts. Therefore, we will remain with our chosen font style in the plan as it gives a modern edge to our product which is a convention of the dance genre.
"I like the positioning of the text as it's clear to read, maybe you could try a range of font sizes"
Agreeing with this feedback, we will increase the font size of more important information and decrease the size of other information. This allows the audience to clearly identify key information.
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