First Draft: Audience Feedback

What have you learned from your audience feedback?

Thorough research was conducted on the audience of the dance genre which allowed us to come up with a representative sample of our target audience. By using a focus group of people who share similarities with our 'ideal' target audience member, I have been able to obtain feedback during all stages:

• In the research stage, the members were asked their opinion on existing media products which gave us the knowledge of what is successful and unsuccessful

• In the planning stage, the members were asked what images they visualise from listening to my chosen song which allowed me to develop initial ideas of the music video and ancillary task

• From the initial ideas, the members voted on their preferred idea of the music video and ancillary task which helped me to finalise my ideas

• In the construction stage, the members were asked every now and again which shots they preferred for the music video and which images they thought suited the album digipak and magazine advertisement

• The members were presented our media products throughout the construction whereby their feedback was taken in account for our development 

Having a focus group ensured our media products met our target audience. Lastly, I asked the members to look at my final music video, album digipak and magazine advertisement. The following questions they answered were about the audience, what they thought was successful and what they thought could have been improved.

Audience Feedback Questions:

Music video:

• What type of audience do you think this music video would target?

• What do you like about the music video?

• What do you think could have been improved in the music video?

Album digipak:

• What type of audience do you think this album digipak is being marketed at?

• Is there synergy between the music video and album digipak?

• How would this album digipak attract you to buy it?

• What do you think could have been improved with the album digipak?

Magazine advertisement:

• Is there synergy between the album digipak and magazine advertisement?

• What do you like about the magazine advertisement?

• What do you think could have been improved with the magazine advert?

Audience Feedback Answers:

Response to Audience Feedback:

I have created a podcast responding back to the constructive feedback from my audience:

Music Video:

"What type of audience do you think this music video would target?"

The answers to this question identifies our target audience: "people who go to festivals and shows" and "people around our age (17-18)". The members also believe it will attract people who are involved in creative arts due to the concept of the music video. Referring back to our audience profile created in the research stage, there are similarities between these answers and the characteristics of our 'ideal' audience member. This means our music video is successful in targeting our audience. 

"What do you think could have been improved in the music video?"

The shots of the artist lip syncing with the projected visuals seemed to have appealed to our audience. Using more of these shots throughout the music video could have enhanced the star image. Perhaps having the artist sing in other locations would have attracted the audience's attention more. Furthermore, I could have experimented more with the camera instead of playing it safe. For example, there could have been more movement of the camera to follow the artist dancing and changes in the focus of the camera to demonstrate shallow depth of field whereby the focus would be on the artist with the dancers in the background, thus highlighting the star image.


Album Digipak:

"What type of audience do you think this album digipak is being marketed at?"
The feedback from this question indicated that the audience for the music video is shared with the album digipak. This suggests the synergy between the two products is partly successful. It is important that the media products attract the same audience or it could lead to one product being more successful than the other which can lead to problems in sales. Overall sales can be improved if the media products successfully attract the same audience.

"What do you think could have been improved with the album digipak?"
The font of the text could have been more appealing to my audience. Although font types used in the dance genre are typically simplistic, perhaps I could have experimented with something different to attract the audience. The album title could have also stood out more by increasing its size and making it bold. In addition, I could have experimented more with different effects besides the lighting and colouring of the digipak. Perhaps a glow around the artist would make her stand out more, thus attracting the audience.

Magazine Advertisement:

"What do you think could have been improved with the magazine advertisement?"
Although the audience members previously mentioned the strong synergy between the ancillary products was effective, subtle changes could have been made to the magazine advertisement. For example, the artist could have worn a different costume, different effects could have been used and there could have been subtle changes in colour. These changes could help to distinguish the difference between the album digipak and magazine advertisement. In addition, it was mentioned that a brighter lighting could have been used on the artist to highlight her as the focus. Agreeing with this feedback, it would have been more effective to enhance the image of the artist as the purple lighting washes her out slightly.