"The way the music video begins with the character in a confused state makes me want to continue watching the rest of the video to find out why this is. Also, the coloured effects throughout the video caught my attention and were very aesthetically pleasing. However, the concept of the video is not clear enough and in my opinion it is the only thing the video is lacking."
"I think this music video is very well suited to its genre as the visuals cooperate with the song. I like the range of different locations shown as it represents where dance music is often played. Although this video could be better with a narrative to follow, I like the way the concept is open to different interpretations."
"I like the use of colours throughout the music video, specifically the shots with the coloured effects. Also, I like the shots set on the yacht as interesting shot sizes were used. The only downfall is the beginning of the video as it was confusing and almost irrelevant."
"The fast pace, use of colours and different locations of the music video all worked together well for the video to suit the song. I like the reference of the sea to the title of the music video, it's a great concept."
Digipak:
"Although Calvin Harris' image isn't largely displayed over the album, I like how he has steered away from his genre stereotype and included himself as many dance music producers keep their image unknown."
"From watching the music video of 'How Deep Is Your Love', I didn't expect the artist to create such a simple urban album cover but perhaps he is trying to attract his audience to not only listen to his music for dance and clubbing purposes."
"The image used for the album cover is very simple. The artist comes across as an ordinary citizen which makes him appeal to the general public more. It makes him seem relatable and humble."
"Personally, I think this album cover should have taken a more interesting approach and especially used more colours like the music video. Also, track list on the back of the album is hard to read due to the white font colour."
Magazine Promotional Poster:
"I specifically like the how the artist included the hits which feature in the album as I think this is useful and effective. However, in my opinion the artist should have made more of an attempt to tie all three of his media products together so people can recognise his work."
"I think the theme of the poster suits the dance genre well, however, it would have made more sense if the poster followed the same these as the album cover."
"The poster does well to show who it is promoting but I think it should specifically mention that it's promoting an album as it looks like it could be promoting a tour."
"I like the way a large image is used of the artist as it makes it very clear who the poster is about and especially because music producers typically don't promote themselves as a branding image."
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